Amber Figlow
Amber Figlow
Amber Figlow
2024 media kit
my motto: make your content work harder, so you don’t have to work hard on your content
Hi, I’m Amber
Hi, I’m Amber
As a Content Strategist, Creator, and Speaker I serve and educate small women-owned businesses in the creative industry. Unlike other social media marketers, I focus on content strategy through systems, organization, and workflow.
brands I work with
saas brands
My primary focus is working with SaaS brands in the content creation and social media space
PREVIOUS WORK: Adobe, Canva, PLANOLY, Later, Descript, and more.
content tools
When it comes to physical products I ONLY focus on products used in the content creation space.
PREVIOUS WORK: FlipStik and Amazon
speaking + podcasts
I am very selective with the podcasts I am interviewed for, and events I speak at, but most often I speak on stages that are centered around social media or small business.
deliverables
deliverables
sponsored + paid posts on social media
speaking events + podcasts
spark ads + boosted content
video ugc packages
event coverage
platforms
Instagram
TikTok
YouTube
47.4k followers
193.5k followers
8.25k followers
threads
linkedin
email
13.7k followers
1k followers +
500+ connections
5k subscribers
sponsored content
Later
FlipStik
adobe express
fiverr
ugc content
Upword
Home Studio List
morning brew
willa
brands I’ve worked with...
...and more!
Case Study One: canva x tiktok
Case Study One: canva x tiktok
objective
Canva created a challenge with TikTok (#WithCanvaYouCan), and I was one of five creators selected for the campaign. TikTok users were required to stitch my video with their design request, I completed the request, and then I had to present the completed project.
deliverables
- Video One: a call for TikTok users to "stitch" my video for a challenge
- Content Creation: fulfill a TikTok user design request in Canva
- Video Two: share the completed project
Video One
Video two
Case Study Two: pixelcut
Case Study Two: pixelcut
objective
When the brand first reached out, they had recently seen success from organic user-generated content on TikTok. The brand wanted to leverage my audience to show off new features while leveraging the virality of their product to drive brand awareness and downloads of their app.
deliverables
- Client and customer research to create a viral video to build brand awareness
- 3 videos scripted for brand approval
- 1 video created for social posting on my TikTok page
Video One
Results
Case Study Three: boosted
Case Study Three: boosted
objective
The brand wanted to create a video series that tapped into my audience to show off the features of their "on-the-go" content creation app. At the time, my go-to TikTok video style was a tutorial-based piece of content that the brand wanted to leverage to show off the capabilities of their app and drive downloads.
deliverables
- Research competitors and develop a content series to compete
- Script and develop the video series for brand approval
- Create 5 videos to post on my TikTok page
Top Performing Video
additional videos
sponsored video content
$2,000+
video created for one specific platform
cross promoted on one other platform
spark ads, link in bio, stories, and more for additional fee
ugc package
$3,500
up to 10 fully edited videos for social
B-roll and additional CTAs for editing
content rights for ads
for 1 year
sponsored content suite
$10k+
full YouTube video dedicated to brand
content repurposed on ALL other platforms
over 15 pieces of content, email blast, link in bio, and more!
